Breaking 8 SEO Myths
Updated: Feb 5, 2021
There are many different sources when it comes to researching the best SEO tactics. Some credible and some not. So how do you know what’s good and what’s bad? How do you know what to focus on so that your website does not fall off the face of the web, never to be seen by a user? Well below are 8 SEO myths that I hope clears up those questions.
1. The More Backlinks, The Better
I have listed this myth first because backlinks are what many businesses are worried about when they come to me. But here is the truth about those backlinks they are so worried about. They can do more harm than good if they aren't done correctly. FOR THE PEOPLE IN BACK…. THEY CAN DO MORE HARM. And buying backlinks will be detrimental to a businesses online presence.
I am not saying not to create them but putting your business in the wrong places can decrease your rankings. Create links where you will receive relevant traffic and stay within industry-related topics.
2. Content Doesn't Matter
Let’s keep this one short.
Content is king and always will be. Content includes text, photos, and videos. Create it, share it, post it, and then do it again.
3. Keyword Stuffing Improves Rankings
Here is the thing, the search engine cares about the type of content being put out and if it is relevant to the user's search. If you were reading something would you want to see repetitive keywords over and over again? Nope. It's not a good reading experience. So guess what, the search engine doesn't want to see it either.
4. It Doesn't Matter If Your Site Isn’t Mobile
When was the last time you were out eating with friends and you pulled out your desktop computer to do a search? Uh yeah, never.
Google wants users to have an easy and great experience on both desktop and mobile. I do searches all the time looking for answers or asking random facts. Who was the one guy, who played in that movie with Matt Damon? Or what is in the dish I am eating? Your website needs to not only be mobile responsive but also mobile-friendly. Plus, you want users to have a friendly experience so they can convert.
5. If Your Not First, You're Last
Said by the famous Ricky Bobby and then years later, his dad comes back and says that it doesn't make any sense. Same goes here!
You don’t have to be #1 to get all the traffic, you just need to be in the top 10 on the first page. Just think about when you do a search and how you search for the right business. Do you click the very first website and then leave and never return? No, you poke around, click on a few websites and check out business reviews. You may even reach out to a family member asking if they have ever used the company's services.
75% of people never visit the second page of Google so we want to get you at least to the first page.
6. Local Listings Don't Matter
Local Listings do matter, not only for the user but to the search engine. It's a source the search engine uses for finding credible companies and finding companies that are closest to the user. I don't know about you, but if I do a search for hair salons in Katy, TX, I do not want to see results for hair salons in Houston.
Junto Digital wrote a blog sharing that 72% of consumers who perform a local search will visit a store within 5 miles of their current location.
If you ask 5 family members for the best restaurant in town, they will probably give you 5 different answers. The same goes for how people search online. Some people love Google and will use Google as their way of finding a business. Some people use Yelp or OpenTable or Tripadvisor. So it’s important that you be on as many sources as possible and continually ask customers for positive reviews.
7. Google Ads Will Increase Rankings
Have a small or a large advertising budget, it doesn't matter. Organic rankings and paid rankings are kept completely separate and have no effect on each other. So please don’t spend a ton of money on Google Ads just to try and increase your organic rankings. It doesn't work that way.
8. SEO Doesn’t Work
SEO does work and many companies receive quality leads from organic traffic.
Leads from search engines have a 14.6% close rate.
Traffic from the search engine has a high closing rate because people are searching for your business and its services. If you place your business in a magazine or cold call people, you have no idea if they are looking for services like yours. But, having a great optimized website with quality SEO content marketing will give you quality leads.
Choose who you work with wisely. I have been in the SEO industry for 10 years and there are many different tactics and strategies to SEO. Though there are multiple ways to achieve amazing rankings with SEO, if not done correctly it can also harm your rankings. Make sure you sign up with an SEO company you feel comfortable with.
If you are unsure if your website SEO is working for you, contact me to request an SEO site audit. I would be happy to help.